How to advertise to a captive audience

So you've just put someone on hold or transferred their call - but what are they listening to? Silence? Music? Or maybe the radio?

When a person calls your business and is put on hold or transferred, you have their undivided attention. You will never have a better chance to tell your story

Unlike other marketing solutions, on-hold marketing is unique in that, quite literally, it engages intimately with a captive audience (your caller), immediately seizes their attention - and keeps hold of it until you are able to step in.

It's not just about filling an empty space - it's about grabbing your customer's attention and keeping them informed about latest developments, new products, special promotions, and assuring them that they haven't been forgotten about.

Where do I start?

The first stage in creating your on hold marketing message is choosing your background music and voiceover artist. Take a look at our 'Online Studio' below, here you can listen to various background tracks and sample scripts from male and female speakers with reigonal accents.

Script Writing

Once you have decided on the background music and voiceover artist you need to create your script.

We have a number of example script ideas to help you create your perfect music on hold production. You don't need to write much, just a little information about your company, and why not promote some offers that you currently have?

2 Prompt Scripts - Sample 1 | Sample 2 | Sample 3

If you need a starting point to write your own script, download this Word template to email to Sabre.

That's all you need to know about creating your perfect On Hold Marketing production. When you have made your music and voiceover selections, please make a note of them and contact Sabre on 0800 849 2080, alternatively click this link and email your OHM request to Sabre directly.

What Happens Next?

As soon as we have received your script, music and voiceover artist selection we will create your MOH message.

Your finished MOH message, in the form of a .wav file can either be installed on your system directly, be burnt to a CD as a replacement to any existing music on hold media or provided on an external MP3 player.

Our advisors will be able to determine the best format for your message based on your current system.

Auto Attendant and Night Service

If you are looking for additional features to your marketing on hold solution we can provide them.

Please contact Sabre on 0800 849 2080 and we can quote you for a site visit and installation of an Auto Attendant and Night Service application.